Fondation Alice Milliat
For the 2024 edition, the Alice Milliat Foundation will be present at all the Fan Zones of the Tour de France Femmes with Zwift to raise awareness about gender diversity and equality in sports and to promote women's sports as a whole.
Founded in 2016, the Alice Milliat Foundation aims to improve the media coverage of women's sports in France and Europe, both at the professional and amateur levels, in order to give women a fairer place in sports and to establish real "role models" for millions of young girls.
On top of its efforts to promote cycling, the Tour de France Femmes avec Zwift fights for causes such as gender equality, inclusion and solidarity.
FIGHTING FOR PEOPLE WITH DISABILITIES
Site access:
All Tour start and finish sites are accessible to people with reduced mobility.
Visually impaired individuals : Handicap Zéro
Since 1996, the Tour de France has partnered with HandiCaPZéro. HandiCapZéro has also partnered with the Tour de France Femmes avec Zwift from its first edition in 2022.
The association adapts and publishes the roadbook in Braille (2,000 copies), large print, and audio formats, which are then provided and shipped free of charge to visually impaired individuals upon request on the website www.handicapzero.org.
The website also provides live updates during the race. Certain segments are translated into sign language for the hearing impaired.
PROMOTING SOCIAL ACCESSIBILITY
Secours Populaire
Since 2008, the Tour de France has supported the Secours Populaire Français through the "Les oubliés du sport" (The Forgotten of Sport) project. The aim of this initiative is to provide access to leisure activities and vacations for children from disadvantaged backgrounds. Additionnaly, since 2022, 150 young people get to experience each year the behind-the-scenes and atmosphere of the Tour de France Femmes avec Zwift for a day. Nearly 17,000 children aged 8 to 12 have had the opportunity to enjoy this sporting and educational experience.
From Towers to Tour with Médiapitchounes
The operation aims to encourage civic participation among young people from underprivileged neighbourhoods through the use of media. Since 2010, 300 young people have participated in journalistic immersion programs at the heart of the Tour de France and the Tour de France Femmes avec Zwift.
The actions implemented by the MédiaPitchounes association focus on four areas:
- Journalistic immersion in the Tour
- Organization of festivities with QPV (Priority Urban Zones) neighbourhoods in Toulouse
- Promotion of cycling
- Training in media tools
FIGHTING FOR CHARITABLE CAUSES
Sharing the road
The French Road Safety Authority's "La route se partage" campaign educates cyclists and drivers about proper behaviour on the road. The campaign is presented by volunteers at the start or the finish as well as:
- 2 awareness-raising vehicles at the heart of the publicity caravan
- stands and volunteers at the Tour de France Fan Parks
Elles bougent
Since 2022, the Tour de France Femmes has partnered with Elles Bougent to promote gender diversity, both in the world of cycling and in the professional sphere!
Elles Bougent is an association whose primary goal is to increase gender diversity in companies within the industrial and technological sectors, where women still represent a small percentage of the workforce, especially in technical positions.
Elles Bougent will be present in 2024 at the Fan Zones in Remiremont and Le Grand-Bornand to connect with young girls who are fans of the Tour de France Femmes with Zwift and to break down stereotypes surrounding the scientific and technological fields.