Basic-Fit, the leading fitness chain in Europe, is joining the Tour de France and Tour de France Femmes avec Zwift as an official partner for the next four years.
Basic-Fit will sponsor the team classification in Paris–Nice, the Critérium du Dauphiné and the Tour de France and serve as an official partner of the Tour de France Femmes avec Zwift.
The company based in Lille, the start city of the 112th edition of the Tour, will leverage the caravans of the Tour de France and Tour de France Femmes avec Zwift to bring excitement to the roadsides and connect with its members and the public.
Basic-Fit stands out from the French sporting landscape. With over 800 clubs nationwide, the fitness chain is now channelling its energy into Paris–Nice, the Critérium du Dauphiné, the Tour de France and the Tour de France Femmes avec Zwift.
As the official partner of the team classification for the men's races, Basic-Fit will shine a spotlight on the collective energy that fuels its clubs every day and the fun of sharing sporting experiences with others. The brand has already made an impression on the race bibs of the best team in Paris-Nice, won by Matteo Jorgenson this Sunday, March 16. The Ineos Grenadiers team was crowned the best team of the 83rd edition.
As fate would have it, Basic-Fit is coming on board in the same year that Lille, the historic HQ of the company, is set to host the Grand Départ of the 112th Tour de France. The Basic-Fit network will decorate its clubs in the colours of the Tour de France, especially in host cities where the brand has a presence: Amiens, Lille, Toulouse, Montpellier and Valence. The excitement will also spread to Brest, which will host the start of stage 2 of the Tour de France Femmes avec Zwift.
In addition to these in-club activations, vehicles in the Tour de France and Tour de France Femmes avec Zwift caravans will spread positive vibes and motivation and inspire spectators to get moving while waiting for the champions.
Redouane Zekkri, Chief Operating Officer chez Basic-Fit:
"For Basic-Fit, sport is more than just physical activity. It embodies values, a vision and long-term goals. We are especially proud to forge this partnership, which goes beyond a simple sports sponsorship. It reflects our ambition to elevate our brand across Europe and worldwide and, even more importantly, to make fitness accessible to all. On top of its benefits for physical and mental health, fitness strengthens social ties. Every day in our clubs, we see members helping each other achieve their personal goals, whether that means getting back in shape, making progress or simply feeling great day after day. We are looking forward to sharing this passion for sport with the masses and getting all of France moving through this partnership!"
Christian Prudhomme, Director of the Tour de France:
"Basic-Fit is an iconic brand for fitness enthusiasts in France. Boasting an extensive network across the country, its partnership with the Tour de France and the Tour de France Femmes avec Zwift promises an action-packed July for its members! By sponsoring the team classification in Paris–Nice, the Critérium du Dauphiné and the Tour de France, Basic-Fit underscores its commitment to sports for all. Basic-Fit is a fully invested partner that shares our aspiration to promote sport in everyday life."
